We truly believe that online ads work when it is shown in the right place, at the right time and carry the right message to the right person.
That’s why we create flexible, functional and user-friendly tool that provides marketing professionals and advertising agencies a full and transparent access to all programmatic inventory and data exchanges available on the Russian market, that allows to target the advertising impact as accurately as possible.
Every second we process more than 10,000 ad opportunities. Thanks to our machine learning algorithms the platform chooses the most valuable opportunity for the each particular customer and place the bid on. The value of bid is calculated from a combination of advertiser’s purpose and a mix of parameters from current campaign, website and the particular website visitor. Advertising expenses are being optimized at every single impression level.Maximum Reach
Run both a wide reach and precise targeted campaigns. We are integrated with all major traffic exchanges.Self Service
Run ads in your personal account yourself and monitor your campaigns yield in real time.Helpful Support
Feel free to Contact us with any questions, we will help to quickly deal with difficult situations and share the secrets of running successful campaigns.User-Friendly Interface
Enjoy numerous advertising capabilities, packed in simple, easy-to-use and intuitive interface.Data
Boost your advertising effectiveness by using the interest segments from the leading data providers integrated into the platform, create your own self-defined custom audience segments, take advantage of the fully transparent pricing.True DSP
Experience dealing with the true DSP: complete self-service, real-time reporting, total transparency and no websites affiliation - that's the ingredients of the secret sauce.
All auctions at a glance - complete and actual information on pricing, traffic, bids, wins, users and websites without any distortion.Real-time Statistics
Forget about the long wait, track the progress of your campaigns and optimize them in real-time, respond faster and waste less ad spend.Detailed Reporting
Don’t worry any longer about where your ads are running. Kavanga provides complete visibility and analytics across numerous reporting layers.Full Procurement Details
Possess complete and accurate knowledge about which users you buy, where you buy them and at what cost.Platform Fixed Fee
Plan your spend with a fixed transparent fee for the purchased inventory, no monthly minimum and no hidden fees.
Kavanga platform offers you handy tools for quick launch and easy conducting campaigns.Banner Templates
Create banner templates for easy re-use in various campaigns using modern HTML5-banners to work properly in any browsers.Clone Campaigns
Save time by using cloning campaigns, which includes both the cloning of all settings and banners.Batch Operations
Increase the efficiency of campaign management, massively changing the priority, status, links in banners and tracking pixels.Monitor Banners On Websites
Quickly find the required banner placement on the website to make sure the campaign is running properly thanks to a special algorithm that displays selected banner in the first place.Outside Observers Access
Grant special read-only access to reporting for those who do not run a campaign, but lively interests in its results.Forecasting Available Inventory
Explore entire inventory volumes available on the market, learn its cost in different formats, geo regions and categories.
Advertising is worthless without effectiveness. Try out the solutions for tracking and optimizing the performance of your campaigns.Frequency Capping
Limit the number of impressions and clicks to be delivered to each visitor personally based on the objectives and budget of the campaign.Budget Limits
Set general and daily budgets, control the speed of delivering ads. The platform watches closely to ensure that every penny is working as hard as possible.Daytime and Weekday
Some campaigns are performing better at a certain time of the day. Use the hourly reports to analyze and set targeting to the corresponding periods.Post-click analytics
Track the effectiveness of creatives and landing pages using post-click analysis metrics: bounce rate, viewing depth, time spent on the website and objectives.Goals
Use single tag for various types of goals: by URL, by the page title, by the time spent on the website, by the number of pages viewed.Automated optimization
Watch how smart click predictor which is built on the principles of machine learning increases CTR without your intervention.Brand Safety
Monitor the viewability of your ads, target on websites with transparent domains, protect your brand by using black and white lists of websites.Click Anti Fraud
Be sure that not a single bot will trespass, your clicks are in complete safety.
Precise targeting options enable exact hit your target audience.Retargeting
Return visitors, who have already visited your website before, configure individual offers they won’t be able to refuse.Interests
Choose an audience from a long predefined list or create a new unique one based on its behavior, find the right audience for your very business.Geography
Use the high-precision geo-targeting by countries, counties, regions, and cities. Combine and excludes regions to accurately hit the target.Domains
Choose websites thats suits you, manage the site list during the campaign is running in order to optimize the results.Mobile
Advertise not only on regular computers, but also on smartphones and tablets, select browsers, operating systems and devices you need to show ads on.IP
Target on IP-addresses ranges, create block or allow lists.
If you have special needs, we will modify the programmatic platform for you.3rd-party Tags And Tracking Pixels Support
Use the third-party ad server tags for showing creatives or for a centralized collection of statistics, we support all known advertising technologies.Programmatic Premium and Direct Deals
Place your ads on selected top-tier publishers and reach exclusive audience thanks to the mechanism of direct deals also known as Deal ID.API
Refer to Kavanga API to automate campaigns launch, ad management or statistics collection within your own software or service.Custom Audiences
Create new audiences, add and delete particular users into the collection using pixels, called in required moments of time.Split Testing
Split users into isolated groups and run campaigns targeted on them, excluding mutual influence on each other.Data Export
Download your data from any reports for more dense work with them.Create Your Own Private Network
Build your private network to leverage special conditions of media purchase.
Create free account
in Kavanga DSP and launch your campaign